High fashion. Italian style. Traditional craftsmanship. Global consciousness. Gucci embodies all these characteristics, producing exquisitely crafted luxury goods with a thoroughly modern sensibility. Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination for the world’s most discerning men and women. Gucci represents the best of Made in Italy with its inimitable combination of opulence, high artisanry and contemporary glamour. Today, the House’s commitment to excellence continues under the vision of Creative Director Frida Giannini, who has enriched its legacy with an exacting offering of handbags, shoes, and critically acclaimed fashion collections, as well as children’s clothing, small leather goods, jewellery, fragrances, and other timeless lifestyle items. Every Gucci piece carries with it close to a century’s worth of artisanal quality and unparalleled design.